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Google Analytics

2 alternatives — 2 easy

Google Analytics tracks your visitors across the web and uses the data for ad targeting. These privacy-friendly alternatives give you the traffic insights you need without cookies, GDPR consent banners, or sharing data with Google.

Why people leave Google Analytics

  • Privacy concerns with cross-site tracking
  • GDPR compliance complexity
  • GA4 migration frustrated many users
  • Data is used for Google's ad targeting

Comparison

AppDifficultyRAMDockerMobileStatus
Plausible

Privacy-friendly Google Analytics alternative with simple metrics.

easy1GB— Active
Umami

Simple privacy-focused web analytics alternative.

easy0.5GB— Active

Detailed Look

Plausible Top Pick

Privacy-friendly Google Analytics alternative with simple metrics.

Pros

  • + Privacy focused - no cookies needed
  • + Very simple and clean UI
  • + Lightweight script
  • + GDPR compliant by design

Cons

  • - Limited advanced analytics
  • - Self-hosting requires ClickHouse
  • - No funnel analysis in CE
  • - Less data than GA

Umami

Simple privacy-focused web analytics alternative.

Pros

  • + Very lightweight
  • + Easy to deploy
  • + Clean interface
  • + Privacy focused

Cons

  • - Basic feature set
  • - No real-time dashboard
  • - Limited event tracking
  • - Fewer integrations

FAQ

What is the best self-hosted Google Analytics alternative?

Plausible is the most popular choice — it's lightweight, privacy-focused, and doesn't require cookie consent banners. Umami is even simpler and lighter. Both give you page views, referrers, and basic event tracking without the complexity of GA4.

Do self-hosted analytics tools require cookie consent banners?

No. Plausible and Umami don't use cookies or collect personal data, so they don't require GDPR consent banners. This means all your visitors are counted, unlike Google Analytics where many users decline cookies.

How accurate are self-hosted analytics compared to Google Analytics?

Often more accurate for total visitor counts because they aren't blocked by ad blockers as aggressively as Google Analytics, and they count visitors who decline cookie consent. However, they offer less granular data — no demographic data, audience segments, or cross-site tracking.

Can't decide? Compare Plausible, Umami side by side →