Alternatives to Google Analytics

2 self-hosted alternatives — 2 easy

Why people look for alternatives

  • Privacy concerns with cross-site tracking
  • GDPR compliance complexity
  • GA4 migration frustrated many users
  • Data is used for Google's ad targeting
AppDifficultyMin RAMDockerMobileActive
Plausible

Privacy-friendly Google Analytics alternative with simple metrics.

easy1 GBYes
Umami

Simple privacy-focused web analytics alternative.

easy0.5 GBYes
Plausible

Privacy-friendly Google Analytics alternative with simple metrics.

Pros

  • + Privacy focused - no cookies needed
  • + Very simple and clean UI
  • + Lightweight script
  • + GDPR compliant by design

Cons

  • - Limited advanced analytics
  • - Self-hosting requires ClickHouse
  • - No funnel analysis in CE
  • - Less data than GA
Umami

Simple privacy-focused web analytics alternative.

Pros

  • + Very lightweight
  • + Easy to deploy
  • + Clean interface
  • + Privacy focused

Cons

  • - Basic feature set
  • - No real-time dashboard
  • - Limited event tracking
  • - Fewer integrations